Leadership With Accountability at the Center

Up To Par Management is led by operators, not figureheads.

Our leadership team is actively involved in guiding strategy, supporting transitions, and holding performance accountable across the portfolio. This is not a hands-off model—and it’s not accidental.

Sean Taylor – Founder and Chief Executive Officer

Sean Taylor founded Up To Par Management with a clear point of view: management should be measurable, defensible, and aligned with ownership outcomes.

With decades of experience across golf, club, and hospitality operations, Sean has worked directly with boards, owners, lenders, and operating teams to stabilize underperforming assets, improve financial discipline, and rebuild trust where it has eroded.

As CEO, Sean focuses on:

• Strategic growth aligned with right-fit partnerships
• Protecting client outcomes as the portfolio scales
• Ensuring leadership accountability across operations
• Supporting boards during high-stakes transition decisions

Sean remains closely involved in onboarding, performance oversight, and executive-level client relationships because leadership visibility matters when decisions carry consequences.

Meet the Senior Leadership Team

Experienced Leaders. Actively Engaged.

Up To Par’s senior leadership team brings deep expertise across:

• Golf and agronomy operations
• Hospitality and food and beverage
• Finance, compliance, and risk management
• HOA and board-governed environments

More importantly, our leaders are accessible, involved, and accountable.

We do not delegate strategy and disappear.
We lead transitions, support property teams, and remain engaged long after onboarding is complete.

Shaun Fronk – Senior Vice President of Managed Services

Shaun is a PGA member with more than 16 years of experience in the club and resort arena. His management philosophy is focused on the needs of members, guests, and associates. Shaun is a process-oriented manager who is extremely good at meticulously analyzing and implementing positive changes to operations.

Debbie Knick – Vice President of Finance

Debbie is an experienced hospitality professional with over 25 years of experience. She is a dedicated professional with experience in HR administration, recruitment, on-boarding, and organizational development. Debbie provides clients with both short and long-term human resources consulting support, including managing the complete employee life-cycle and administering benefit programs. Debbie has a background in finance administration to assist with payroll and the budgeting process.

Gregg Krepps – Vice President of Hospitality + Food and Beverage

A skilled hospitality professional with over twenty years of hospitality and culinary experience. Greg focuses on increasing guest satisfaction scores, training associates to meet and exceed the established standards, and identifying ancillary revenue streams.

Natalia Contreras – Vice President of Marketing + Sales

Natalia is a marketing and communications professional with over a dozen years of experience. She’s dedicated to developing, refining, and implementing brand strategy, creative services, and marketing communications. Natalia works closely with marketing, sales and operations teams to ensure brand positioning and marketing is executed properly through all the marketing channels for both our clients and corporate level.

Carey Bailey – Vice President of Golf Operations

Carey first earned his Bachelors of Science in Business Management from Wilmington University and then furthered his education by earning another degree from Penn State University in Turfgrass Science and Management. Carey has a unique skillset with over 12 years of experience managing F&B establishments and Country Clubs and over 20 years of experience in the golf maintenance field. He has opened new restaurants and grown in golf courses along the East Coast. He has the ability to effectively communicate to all parties of Ownership, Boards/Committees, and Operations seamlessly.

Strong management requires more than systems—it requires leadership willing to stand behind decisions, performance, and outcomes.

That responsibility starts at the top.