Situation

Prior to Up to Par’s arrival, the club was managed by a different company, losing around $600k per year. Food and beverage satisfaction was at an all time low.

 

The Client

Active adult 55+ community near Washington, DC. This gated community has over 750 acres of landscaping,
Arthur Hills designed 18-hole golf course, two clubhouses, tennis courts, indoor and outdoor swimming pools,
and wide variety of amenities.

challenges

  • Declining golf memberships
  • Deteriorating course conditions
  • Inneficient utilization of resources
  • Revenue deterioration

Solutions

  • Reorganize management structure to fit revenue structure
  • Added a full-time golf sales manager
  • Full evaluation of operational model
  • Cost savings in golf maintenance
  • Implemented a detailed golf maintenance operating and chemical plans
  • Merchandise buying plan to optimize purchases
  • Full club marketing plan and implementation
  • Reorganized F&B department
  • Group food purchasing power
  • Higher membership service satisfaction
  • New collateral for event sales
  • Re-established Regular Member Communications – Emails, Newsletters, Direct Mail
  • Fliers, Cart Signs and Table Tents, Website Updates

Results

  • $350k improvement over previous year’s financials
  • Significantly improved course conditions
  • Increased membership level to a five-year high (347)
  • Increased tournament outing revenue by $60k

From Bankruptcy to Profitability

Situation In 2011, prior to Up to Par’s arrival, the club was on the brink of bankruptcy. Through fiscal management and operational efficiencies, we’ve been able to pay down all outstanding accounts and invest back into the club’s infrastructure.   The Client A...

Interim Management Done Right

Situation Prior to Up to Par’s arrival, the club’s financial obligations were not met and the bank foreclosed on the property. The bank contracted Up to Par for interim management to make the club profitable again before selling.   The Client Established in 1999,...

Turning Around Costly Operations

Situation Up to Par was contracted to help client turn around its costly operations. In fiscal year prior to Up to Par’s arrival, client lost in excess of $300k, in golf operations, including golf course maintenance. Client also wanted streamlined marketing to achieve...