Optimizing Club Operations

Situation

Prior to Up to Par’s arrival, the club was managed by a different company, losing around $600k per year. Food and beverage satisfaction was at an all time low.

The Client

Active adult 55+ community near Washington, DC. This gated community has over 750 acres of landscaping,
Arthur Hills designed 18-hole golf course, two clubhouses, tennis courts, indoor and outdoor swimming pools,
and wide variety of amenities.

challenges

Declining golf memberships
Deteriorating course conditions
Inneficient utilization of resources
Revenue deterioration

Solutions

Reorganize management structure to fit revenue structure
Added a full-time golf sales manager
Full evaluation of operational model
Cost savings in golf maintenance
Implemented a detailed golf maintenance operating and chemical plans
Merchandise buying plan to optimize purchases
Full club marketing plan and implementation
Reorganized F&B department
Group food purchasing power
Higher membership service satisfaction
New collateral for event sales
Re-established Regular Member Communications – Emails, Newsletters, Direct Mail
Fliers, Cart Signs and Table Tents, Website Updates

Results

$350k improvement over previous year’s financials
Significantly improved course conditions
Increased membership level to a five-year high (347)
Increased tournament outing revenue by $60k

Interim Management Done Right

Situation Prior to Up to Par’s arrival, the club’s financial obligations were not met and the bank foreclosed on the property. The bank contracted Up to Par for interim management to make the club profitable again before selling. The Client Established in 1999,...

Turning Around Costly Operations

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From Bankruptcy to Profitability

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